Users will soon have a new feature that enables them to cut down on the quantity of AI-made content appearing in their timelines. This move comes as the company revealed that it now features over 1 thousand million AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a widespread release. This advancement comes amid a surge in AI-generated material, fueled by recent content generation software.
AI Content on Other Platforms
Recent reports that almost 10% of the quickest rising channels on another major platform only show AI-generated videos. A considerable share of this content is deemed “AI slop”, a label for poor-quality, bulk-generated content that is typically nonsensical or bizarre.
Our research shows that a lot of users like content created using AI tools, ranging from AI artwork to informative clips, and we want to give people the option to increase or decrease of that, according to their own choices,” stated a platform representative.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its network labeled as artificially created. Collectively, over 100 mn media items are added to the service every day, making AI content a relatively small portion of its total content library.
User Control Features
Members will be able to decrease or raise the level of AI content they view by accessing the topic control setting in the application and selecting “AI-generated content”. Additional categories that currently be controlled under the filter cover politics, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s policies require users to tag convincing AI-generated content, and it forbids harmful AI impersonations of celebrities or emergencies. Any realistic artificial content that is unmarked can be removed under its community policies.
In addition, the app will henceforth add an “AI-made” tag to content made using its own AI tools, or detected by an industry-wide initiative for recognizing artificial media. This measure is aimed to stop users from trying to bypass the tagging system.
Responsible AI Funding
The company is additionally introducing a $2 million educational fund for experts and groups to develop educational content about using AI responsibly. This initiative will support charitable organizations focused on educating coding and technology.
Content Safety Approach
The platform has justified its moderation strategy, amid controversy over plans to lay off a large number of safety staff in the UK. TikTok is set to eliminate hundreds of positions in its trust and safety division in London, with labor groups and internet security professionals expressing worry that staff are being displaced by automated systems.
A senior executive explained that people-led review would continue to be important, but AI can shield workers by filtering out the most harmful content ahead of it gets reviewed by staff. TikTok announced a 76% decrease in disturbing and violent content seen by safety staff over the past year due to the use of its automated systems.
It is vital to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”
